It’s important for Sales Executives to know exactly how they are performing against budget, and to know what products, regions and channels will drive their numbers. Sales analytics can help:
- Identify inaccurate demand or sales forecasts that may lead to problems in the supply chain.
- Enable the sales team to focus on selling rather than report generation.
- Prevent inaccurate analysis of market trends and misreporting of market information.
- Monitor effectiveness of promotions.